I am confused when it comes to the conflict between journalists and public relations specialists. I understand that journalists try to remain neutral and PR reps most generally are working for a corporation and therefore only promote one-sided news releases. But, in talking with PR specialists and reporters, they both tend to bad mouth the other.
Why can't they each respect that they have different jobs and different objectives?
It also confuses me that there is negative stigma associated with the media, yet public relations people prefer newspaper experience.
Can anyone enlighten me?
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